Feb 24, 2015
The goal of our communications (including our website, newsletter and social media) is to help create stronger ties between members, facilitate club activity, promote new membership, and to share news with the community.
For 2015, our website look is being updated with a mobile friendly, news focused, and cleanly designed look. It’s using a mobile-first approach, meaning content takes center-stage, regardless of whether visitors arrive by smartphone, tablet, laptop, or desktop computer. The new design has simple, straightforward typography which is readable on a wide variety of screen sizes. Dramatic mastheads can be added to each page or post. The previous site was not mobile friendly and the home page news slideshow difficult to manage at times. A recent update to website software also instigated cleaning up content. The new design is based on work by designer Takashi Irie with extensive testing, support, and contributions from the many passionate people that make up WordPress’ community.
Matthew Burpee, a member of the Toronto WordPress community, is working on the new site design, writing content such as web guidelines, and building a system for automatically sharing posts to our MailChimp driven newsletter and across our social networks.
Website Redesign Project News
Jan 22, 2016 Update
Site usage has been increasing since 2013, especially from April to October 2015. The top day was on September 9, 2015 when members came in to see the Back to School Regatta Photos.
Our email mailing-list open rate and click rate are high at 50% and 24%. The related industry averages are 23% and 4%.
July 2015 Update: Popular Pages
Top Visited Pages, March-July 2015, according to the WP Jetpack plugin
Home Page 2,566 Membership 952 CL 14/16 797 Flotilla Newsletter 753 Contact Us 581 Event Calendar 550 About Our Club 533 Photos & Videos 428 April 2015 Flotilla 293 International 505 279 Contender 238 Location Map 222 Member Sailboats 217 Forms for club assets 210 Albacore 179 Youth Water Sports 164 Volunteering & Responsi 161 Administration 152 Wayfarer 150 Learning Sailing 122 Club History & Future 119
Past Web Designs
A very special thanks to John Oyston for creating the first website in 2001 with later contributions from Mike Goldstein and Bill Ing. In 2010 Alan Hall, Paul Stillwell, Hugh Ranalli made recommendations to move to a new host, Dreamhost, and Matthew Burpee created a new design using WordPress as the content management system.